Feefo, the leading provider of authentic and verified reviews and customer insight technology solutions, has announced that chief revenue officer, Matt West, supported by the existing management team has completed a management buyout of the business, backed by Vespa Capital.
The deal means Vespa Capital and the team have together acquired the shareholdings of the two Feefo co-founders Andrew Mabbutt and Matt Eames, along with that of Chairman Nicholas Wheeler.
The strengthened team now comprises: Matt West as Chief Executive Officer; Richard Sawney, Chief Finance Officer; Paul Greatbatch, Technical Director; Steph Heasman, Director of Customer Success; and James Winn, US Vice President of Sales and Operations.
“This deal is an important and significant milestone for Feefo, which is fast becoming one of the most disruptive and forward thinking technology brands,” said West. “This new investment will fuel our ambitious programme of enterprise-level expansion while enabling further innovation of our market-leading data analytics and artificial intelligence capabilities. The continued evolution of our technology as a comprehensive customer experience management platform is enabling brands to make smarter business decisions every day.”
Feefo Holdings was established in 2010 by Andrew Mabbutt and Matt Eames and has expanded rapidly, recognised by The Sunday Times Tech Track as one of Britain’s 100 fastest-growing private technology companies. Earlier this year Feefo gained status as a Google partner and is seen as a leader in review-based advertising. Feefo uses machine learning through its “Smart Themes” and “Performance Profiling” solution to help customers instantly find the information they want in real-time, while clients gain an easier and faster route to customer insights and trends.
“Being part of the team and journey that has witnessed Feefo develop into a superior customer experience technology business has been brilliant,” said Mabbutt. “The buyout represents the next chapter for the brand, initiating even more growth and innovation. Feefo is a great business run by ambitious people and will no doubt continue to do amazing things.”
Of the partnership with Vespa Capital, West said, “The level of experience, integrity and effective execution meant that Vespa Capital were the right choice for Feefo. They recognised the unique opportunity we have in the market and shared our vision for growing Feefo into one of the most innovative customer experience management platforms.”
Feefo is a disruptive global technology company empowering brands to make smarter decisions and improve consumer experiences by leveraging the full potential of real customer reviews.
Feefo’s cutting-edge review platform is trusted by more than 3,500 brands including Next, Vauxhall, Expedia, JCB and Thomas Cook, who rely on it to supply smart insights that transform their ability to market, sell and build more rewarding relationships with customers.
A trusted partner of Google, Feefo’s technology and consultancy team possesses unique expertise and business insight, enabling brands to employ cutting-edge innovation that optimises the delivery of digital marketing and advertising.