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Vespa Capital invests in DTAG

January 2022

Vespa Capital is delighted to announce its investment into Digital Technology Advisory Group Ltd (DTAG), a group providing marketing strategy consulting, data-driven market research insights and tech-enabled communications solutions.

DTAG consists of group companies: 2CV – a data-led consumer research agency; The Value Engineers (TVE) – a brand and marketing strategy agency; & Signal – a communications strategy and implementation agency. All three businesses have excellent reputations for providing high quality advice and support to their long-term clients who principally consist of a broad range of global blue-chip businesses.

Headquartered in London, DTAG employs over 250 people and has an established global footprint across the UK, US and Asia with an expanding technology-led client base. The group's end-to-end offering and expertise with respect to the digital consumer positions DTAG positively to take advantage of the growing importance of data-led analysis, accelerating marketing cycles and increasing complexity in the market.

Vespa Capital has invested in DTAG alongside the highly experienced incumbent management team led by Mark Scott as CEO, Finance Director, Alison Drake, and Tim Blandford, Paul Gaskell and Barney Hosey, CEOs of 2CV, TVE and Signal.

Mark Scott, CEO, commented; “We are excited to be joining forces with Vespa Capital to grow DTAG into a leadership position as an advisor to the world’s leading brands around how they understand and engage with technology driven customers. Vespa Capital quickly recognised our potential, and their agility and cultural alignment set them apart.”

Katya Hawrylak, Investment Director at Vespa Capital said; “We’re delighted to join DTAG as investment partners and are looking forward to supporting Mark and the team as they continue to provide mission critical insight and advice across the digital marketing spectrum. We have been continually impressed by the quality and breadth of DTAG’s offering through their brands 2CV, TVE and Signal, and the growth potential for the Group.”

Vespa Capital were advised on this transaction by DLA Piper, KPMG LLP, CIL, Continuum and Blick Rothenburg.