Feefo agrees merger with Reevoo

Vespa Capital portfolio company and leading customer experience (CX) & insights business Feefo is to be merged with Reevoo, the consumer reviews & feedback platform.

Vespa Capital will remain the majority owner of the enlarged group after acquiring Reevoo from its shareholders with Silicon Valley Bank providing additional financing support to the enlarged entity.

The CX & customer insights sector is dynamic and growing and where both companies are well established SaaS platforms headquartered in the U.K. serving thousands of blue-chip clients across dozens of international markets.

Tony Wheble, CEO of Feefo commented, “We are delighted to be welcoming the Reevoo team into the Feefo family. The two businesses have complimentary client portfolios and share a common set of values, most notably where verified customer feedback and real data integrity are at the core of what we both do.”

“The enlarged business intends to invest further in its technology and talent base. Future product innovation will continue to focus on the provision of valuable data driven insight to our respective clients, using powerful software tools and AI driven analytics. Reevoo has an enviable track record of serving hundreds of blue-chip Enterprise clients and has built a talented team whose deep understanding of the larger client sector will be invaluable to the continued development and future success of the combined entity”, Wheble explained.

Nigel Hammond, Managing Partner of Vespa Capital commented, “We are excited by the opportunity to bring these two dynamic businesses together and to be supporting Tony and the senior leadership team through the next phase of development. We believe the potential to build a high quality CX & customer insights business of real scale will be further improved by the inclusion of the Reevoo business and its experienced team of sector experts.”