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Feefo Team

Feefo launches sustainability accreditation powered by ethy.

  1. Vespa Capital
  2. Vespa Capital News Blog
  3. Feefo Launches Sustainability Accreditation Powered By Ethy

Vespa Capital portfolio company, Feefo, the leading provider of verified customer reviews and analytics, has announced the launch of its new Sustainability Awareness solution powered by sustainability accreditation specialist ethy.

The new initiative combines Feefo’s technology and trusted brand value with ethy’s sustainability accreditation and verification framework which will help businesses demonstrate their sustainability credentials. 

This innovation includes an application process that follows internationally recognised standards of sustainability and corporate responsibility best practices – such as the UN’s Sustainable Development Goals.

Businesses can apply for over 40 different ecolabels, covering a wide range of sustainability areas, including actions like cutting CO2 emissions, using resources responsibly, protecting biodiversity and animal welfare, driving positive change within communities, and more. Businesses can then use these ecolabels for their corporate and marketing activities.

Tony Wheble, CEO at Feefo, commented, ‘’We’re now in a world where consumers increasingly seek brands that demonstrate a verifiable commitment to sustainability. This new product, with its independent and verified process, will help consumers to confidently find the most sustainable and responsible brands and will inevitably influence their purchasing decisions.’’

Katya Hawrylak, Director at Vespa Capital said, “This is an exciting development for Feefo with great potential to both help brands promote their sustainability credentials and for consumers to positively assess those businesses doing good. This new initiative aligns well with Vespa Capital’s approach to responsible investing and our upcoming novel ESG report.”