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Feefo demonstrates its customer feedback solutions to Rt Hon Damian Hinds MP

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  2. Feefo Demonstrates Its Customer Feedback Solutions To Rt Hon Damian Hinds Mp

Vespa Capital portfolio company, Feefo, the global ratings and reviews platform, demonstrated its comprehensive suite of reputation management and feedback solutions to Rt Hon Damian Hinds MP, when he visited its headquarters on 26th May 2026.

Feefo, a UK-based technology business with operations in Europe, North America and Australia, demonstrated how Vespa Capital provided financial and strategic support for the buyout of the business in 2018.

Vespa Capital has subsequently managed Feefo through a period of exciting product-led growth, including the acquisition of Reevoo in 2022 and the recent launch of a raft of new AI powered products and omnichannel feedback tools.

Feefo positions itself as the “Gold Standard in customer reviews”, providing a comprehensive suite of reputation management and feedback solutions that support better decision-making and improved customer experience. Built on a model of verified reviews, the invite-only platform gathers real purchasers to share their experiences, ensuring authenticity and trust for both businesses and consumers.

Research from UK Private Capital, which organised the visit, shows that private equity and venture capital-backed businesses in the South East supported 342,000 jobs and contributed £27 billion in annual GDP in 2025.

Commenting on the visit, Damian Hinds, MP for East Hampshire, said:
“It’s always a pleasure to visit businesses that are driving innovation and embracing new technology. Feefo is a great success story for Petersfield, and I’m delighted to see the company continuing to grow, creating jobs and supporting skills development across East Hampshire and the wider region.”

Tony Wheble, CEO of Feefo, said: “Vespa Capital have been fully supportive of our recent new product innovations and the move towards a more data and insights driven feedback management strategy. 

“It was great to meet Damian Hinds at our Petersfield office and to hear his perspective on how Government and the Civil Service are looking to leverage AI and data driven insights across the board.

“It’s an exciting time to be leading a data-oriented technology business and it was good to share our learnings with a technology literate MP who was authentically engaged with our value proposition and growth aspirations.”

Michael Moore, UK Private Capital Chief Executive, said: “Feefo is a great example of a company that has used its private capital backing accelerate its growth journey.  

“Private capital facilitates growth and innovation, supporting jobs throughout the South East and all across the UK. Our industry supports innovation throughout local economies in every nation and region.”