Digital Technology Advisory Group (DTAG), the technology-focused consulting, insight and transformation provider, consisting of three brands – 2CV, The Value Engineers and Signal has announced an investment in brand sustainability insights specialist Citizen Good Consulting.
Citizen Good, which will now work in partnership with the other Group companies, was founded by former Royal Mail insight head and Chime Group Board Director Caroline Bates and offers a proprietary framework which looks to increase the sustainable impact of brands through understanding the sustainability landscape, including the views of citizens, corporates and investors.
Caroline Bates commented: 'At a time when ESG and sustainability are taking centre stage for brands and their investors, I'm delighted to have joined DTAG whose blue-chip client base is a natural fit with our mission to bring sustainable and profitable change for brands to the boardroom'.
Mark Scott adds, 'We are delighted to be partnering with Caroline and Citizen Good Consulting. Many of DTAG's global clients are active in addressing sustainability issues through their brands and operations. DTAG aims to be at the forefront of helping them identify, understand, and address these challenges to deliver engaging propositions and communications'.
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