Business profile

  • Feefo is a software-as­-a-service consumer ratings and reviews platform, harnessing the power of verified consumer reviews to improve online sales conversion metrics, enhance digital marketing and provide valuable customer insights and analysis to ecommerce customers.
  • Feefo is the leading provider of authentic and trusted feedback solutions to over 3,500 customers across a range of sectors including retail, travel, financial services, property and recruitment.
  • Feefo was ranked in the Sunday Times Tech Track 100 in 2016 and 2017, as well as winning ‘Digital Business of the Year’ at the Amazon Growing Business awards in 2016 and the ‘Queen’s Award for Enterprise’ in 2017.
  • Headquartered in Hampshire, U.K., with an international presence in the U.S. and Australia.


Key Strengths

  • Strong and experienced management team, led by a dynamic senior team who are highly motivated to grow the business into a market leader in customer experience management solutions.
  • Leading provider of verified and authentic ratings and reviews, as a result of the invitation only collection model that ensures only verified consumers are able to leave reviews.
  • Significant intellectual property present in Feefo’s proprietary technology platform, with an attractive development pipeline including enhanced machine learning and artificial intelligence capabilities.
  • In 2018 Feefo gained status as a Google Partner and is seen as a leader in review-based advertising, an emerging product with scalable growth potential.
  • Attractive growth opportunities present through further developing customer relationships and upselling of enhanced data and insights products, continued penetration of new verticals in the core UK market and developing Feefo’s presence internationally.

This new investment will fuel our ambitious programme of enterprise-level expansion, while enabling further innovation within our market-leading data analytics and artificial intelligence capabilities. The continued evolution of our technology as a comprehensive customer experience management platform is enabling brands to make smarter business decisions every day.
The level of experience, integrity and effective execution meant that Vespa Capital were the right choice for Feefo. They recognised the unique opportunity we have in the market and shared our vision for growing Feefo into one of the most innovative customer experience management platforms.”

Matt West, CEO, Feefo