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Marketing strategy consulting, data-driven market research insights and tech-enabled communications solutions.

Vespa Capital invested in DTAG in January 2022

Business Profile

  • Digital Technology Advisory Group (DTAG) is a technology-focused consulting, insight and transformation provider, consisting of three brands – 2CV, The Value Engineers and Signal.

  • 2CV is a data-driven market research agency that provides actionable insight to its clients; The Value Engineers is a marketing strategy consultancy that specialises in brand consulting in the technology and lifestyle sectors; Signal is a technology enabled communications solutions and transformation provider, utilising its proprietary technology platform to enhance customer engagement.

  • All three businesses have strong reputations and expertise in the technology sector, and between them offer support across the entire length of the marketing value chain.

Key Strengths

Vespa Capital invested in DTAG in January 2022, attracted by its strong positioning in the technology sector and the attractive underlying dynamics of both the marketing services and technology markets. Growth is expected to be driven by a continued focus on leveraging technology and research to generate insights and value for clients at every stage of the marketing value chain.

  • DTAG consists of three market leading businesses that provide complimentary services to a shared set of high-quality clients.
  • Both the Group and the individual business have excellent management teams that have grown and developed within their respective companies over a sustained period of time.
  • The Group is a leading provider to the technology sector, which continues to experience rapid growth and has consistent demand for value-add services such as those provided by DTAG..
  • The Group has offices around the world, which allows it to operate on a truly global scale whilst still retaining agility and responsiveness..
  • Attractive growth opportunities lie in the potential for further commercial integration of the three brands, facilitating more cross-selling and combined offerings which will ultimately deliver more value to the Group’s customers.

What DTAG says

Vespa Capital quickly recognised our potential, and their agility and cultural alignment set them apart.

Mark Scott, CEO, DTAG